The Risk-Taking of Excluded Consumers: Social Exclusion and Financial Decision

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Grant Data
Project Title
The Risk-Taking of Excluded Consumers: Social Exclusion and Financial Decision
Principal Investigator
Professor Wan, Wen Echo   (Principal Investigator (PI))
Co-Investigator(s)
Dr Jiang Yuwei   (Co-Investigator)
Professor Chen Zhansheng   (Co-Investigator)
Duration
30
Start Date
2011-12-31
Amount
352434
Conference Title
The Risk-Taking of Excluded Consumers: Social Exclusion and Financial Decision
Presentation Title
Keywords
financial decision, focus on gain, money, risk-taking, social exclusion
Discipline
Marketing,Psychology
Panel
Business Studies (B)
HKU Project Code
HKU 755511B
Grant Type
General Research Fund (GRF)
Funding Year
2011
Status
Completed