Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers

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Grant Data
Project Title
Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers
Principal Investigator
Professor Yim, Bennett Chi Kin   (Principal Investigator (PI))
Co-Investigator(s)
Dr Chan Kimmy Wa   (Co-Investigator)
Duration
36
Start Date
2015-01-01
Amount
373114
Conference Title
Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers
Presentation Title
Keywords
customer satisfaction, employee satisfaction, interpersonal trust, role accumulation, service-sales ambidexterity
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
17502614
Grant Type
General Research Fund (GRF)
Funding Year
2014
Status
Completed