When Controlling Risk Risks Control: Communicating Health Risk Perceptions and Consumer Self-control

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Grant Data
Project Title
When Controlling Risk Risks Control: Communicating Health Risk Perceptions and Consumer Self-control
Principal Investigator
Professor Wan, Wen Echo   (Principal Investigator (PI))
Co-Investigator(s)
Professor Durairaj Maheswaran   (Co-Investigator)
Dr Agrawal Nidhi   (Co-Investigator)
Duration
30
Start Date
2008-09-01
Amount
412500
Conference Title
When Controlling Risk Risks Control: Communicating Health Risk Perceptions and Consumer Self-control
Presentation Title
Keywords
affect regulation, Health risk perception, regulatory resource depletion, self-control, self-positivity bias
Discipline
Marketing,Psychology
Panel
Humanities & Social Sciences (H)
HKU Project Code
HKU 752908H
Grant Type
General Research Fund (GRF)
Funding Year
2008
Status
Completed