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Conference Paper: Understanding the Motivation to Help under Mortality Salience: Self-Worth Account versus Cultural Standards Account
| Title | Understanding the Motivation to Help under Mortality Salience: Self-Worth Account versus Cultural Standards Account |
|---|---|
| Authors | |
| Issue Date | 2017 |
| Publisher | Association for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx |
| Citation | 48th Annual Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 1038 How to Cite? |
| Abstract | Our research teases apart two accounts underlying the effect of mortality salience on prosocial behavior in prior work: self-worth enhancement and cultural standards reinforcement. We develop a framework for understanding which account primarily drives helping behavior under what circumstances and provide direct empirical evidence that these two accounts are distinct. |
| Description | Pod 12: Motivation & Goals: no. 12-H ; Working Paper - 12-H |
| Persistent Identifier | http://hdl.handle.net/10722/243514 |
| ISSN | 2019 SCImago Journal Rankings: 0.139 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim, S | - |
| dc.contributor.author | Kim, Y | - |
| dc.contributor.author | Hahn, M | - |
| dc.contributor.author | Lambotte, S | - |
| dc.date.accessioned | 2017-08-25T02:55:49Z | - |
| dc.date.available | 2017-08-25T02:55:49Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.citation | 48th Annual Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 1038 | - |
| dc.identifier.issn | 0098-9258 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/243514 | - |
| dc.description | Pod 12: Motivation & Goals: no. 12-H ; Working Paper - 12-H | - |
| dc.description.abstract | Our research teases apart two accounts underlying the effect of mortality salience on prosocial behavior in prior work: self-worth enhancement and cultural standards reinforcement. We develop a framework for understanding which account primarily drives helping behavior under what circumstances and provide direct empirical evidence that these two accounts are distinct. | - |
| dc.language | eng | - |
| dc.publisher | Association for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx | - |
| dc.relation.ispartof | Advances in Consumer Research | - |
| dc.relation.ispartof | Association for Consumer Research (ACR) North America Conference 2017 | - |
| dc.title | Understanding the Motivation to Help under Mortality Salience: Self-Worth Account versus Cultural Standards Account | - |
| dc.type | Conference_Paper | - |
| dc.identifier.email | Kim, S: sarakim@hku.hk | - |
| dc.identifier.authority | Kim, S=rp01613 | - |
| dc.identifier.hkuros | 275150 | - |
| dc.identifier.volume | 45 | - |
| dc.identifier.spage | 1038 | - |
| dc.identifier.epage | 1038 | - |
| dc.publisher.place | United States | - |
| dc.identifier.issnl | 0098-9258 | - |