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Conference Paper: I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts

TitleI Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Authors
Jia, HMKim, BKWan, WEPark, CW
Issue Date2017
Citation
Research Seminar, Business School, The Chinese University of Hong Kong, Hong Kong, February 2017 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/268661

 

DC FieldValueLanguage
dc.contributor.authorJia, HM-
dc.contributor.authorKim, BK-
dc.contributor.authorWan, WE-
dc.contributor.authorPark, CW-
dc.date.accessioned2019-03-25T08:19:23Z-
dc.date.available2019-03-25T08:19:23Z-
dc.date.issued2017-
dc.identifier.citationResearch Seminar, Business School, The Chinese University of Hong Kong, Hong Kong, February 2017-
dc.identifier.urihttp://hdl.handle.net/10722/268661-
dc.languageeng-
dc.relation.ispartofChinese University of Hong Kong, Business School, Research Seminar-
dc.titleI Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts-
dc.typeConference_Paper-
dc.identifier.emailJia, HM: mhjia@hku.hk-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityJia, HM=rp02165-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.hkuros294082-

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