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Article: The determinants of the online banking adoption behavior by the theory of trying in developing countries: The case of Pakistani banks

TitleThe determinants of the online banking adoption behavior by the theory of trying in developing countries: The case of Pakistani banks
Authors
KeywordsAdoption behavior
Internet banking
Mobile banking
Online banking
Theory of trying
Issue Date2019
PublisherLaboratory of Knowledge Management & E-Learning, Faculty of Education, The University of Hong Kong. The Journal's web site is located at http://www.kmel-journal.org/ojs/index.php/online-publication
Citation
Knowledge Management & E-Learning: An International Journal, 2019, v. 11 n. 2, p. 247-261 How to Cite?
AbstractThe theory of trying postulates that in the less technologically advanced developing countries, online banking adoption behavior is a function of three attitudes rather a single attitude. These three attitudes are attitudes towards successes, failure, and learning that are expected to determine online banking adoption. These three attitudes, in turn, are dependent upon two crucial individual traits, overall self-confidence, and cynicism. However, the previous literature has not provided conclusive empirical evidence about this issue particularly in the less technologically advanced context of South Asia. Consequently, the purpose of this study was to test the role of these three attitudes and two traits as the determinants of the online banking adoption behavior. The data was collected from 215 customers who were already using the online banking in the District Attock, Pakistan. Structural equation modeling with partial least squares was applied for hypotheses testing. The results point that in the developing context of Pakistan, all the factors - attitudes and traits - are significant predictors of online banking adoption behavior.
Persistent Identifierhttp://hdl.handle.net/10722/278660
ISSN
2015 SCImago Journal Rankings: 0.294

 

DC FieldValueLanguage
dc.contributor.authorMalik, S-
dc.contributor.authorNawaz, F-
dc.contributor.authorSHUJAHAT, M-
dc.contributor.authorKainto, A-
dc.contributor.authorHussain, S-
dc.contributor.authorAli, M-
dc.date.accessioned2019-10-21T02:11:40Z-
dc.date.available2019-10-21T02:11:40Z-
dc.date.issued2019-
dc.identifier.citationKnowledge Management & E-Learning: An International Journal, 2019, v. 11 n. 2, p. 247-261-
dc.identifier.issn2073-7904-
dc.identifier.urihttp://hdl.handle.net/10722/278660-
dc.description.abstractThe theory of trying postulates that in the less technologically advanced developing countries, online banking adoption behavior is a function of three attitudes rather a single attitude. These three attitudes are attitudes towards successes, failure, and learning that are expected to determine online banking adoption. These three attitudes, in turn, are dependent upon two crucial individual traits, overall self-confidence, and cynicism. However, the previous literature has not provided conclusive empirical evidence about this issue particularly in the less technologically advanced context of South Asia. Consequently, the purpose of this study was to test the role of these three attitudes and two traits as the determinants of the online banking adoption behavior. The data was collected from 215 customers who were already using the online banking in the District Attock, Pakistan. Structural equation modeling with partial least squares was applied for hypotheses testing. The results point that in the developing context of Pakistan, all the factors - attitudes and traits - are significant predictors of online banking adoption behavior.-
dc.languageeng-
dc.publisherLaboratory of Knowledge Management & E-Learning, Faculty of Education, The University of Hong Kong. The Journal's web site is located at http://www.kmel-journal.org/ojs/index.php/online-publication-
dc.relation.ispartofKnowledge Management & E-Learning: An International Journal-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subjectAdoption behavior-
dc.subjectInternet banking-
dc.subjectMobile banking-
dc.subjectOnline banking-
dc.subjectTheory of trying-
dc.titleThe determinants of the online banking adoption behavior by the theory of trying in developing countries: The case of Pakistani banks-
dc.typeArticle-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.34105/j.kmel.2019.11.013-
dc.identifier.scopuseid_2-s2.0-85071931384-
dc.identifier.hkuros307534-
dc.identifier.volume11-
dc.identifier.issue2-
dc.identifier.spage247-
dc.identifier.epage261-
dc.publisher.placeHong Kong-

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