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Conference Paper: Promoting Subjective Preferences in Simple Choices During Sleep

TitlePromoting Subjective Preferences in Simple Choices During Sleep
Authors
Ai, SYin, YChen, YLu, LZhu, LShi, J
Issue Date2018
PublisherAssociation for Consumer Research.
Citation
Proceedings of Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11-14 October 2018, v. 46, p. 897 How to Cite?
AbstractCombining target memory reactivation method with a food evaluation/choice task we find that presenting verbal cueing during sleep but not wakefulness shifted food preferences and decisions in simple choice pointing to a potential for nudging human behavior with subtle manipulation of memory processing during sleep.
DescriptionWorking Paper- C1
Persistent Identifierhttp://hdl.handle.net/10722/278783

 

DC FieldValueLanguage
dc.contributor.authorAi, S-
dc.contributor.authorYin, Y-
dc.contributor.authorChen, Y-
dc.contributor.authorLu, L-
dc.contributor.authorZhu, L-
dc.contributor.authorShi, J-
dc.date.accessioned2019-10-21T02:13:58Z-
dc.date.available2019-10-21T02:13:58Z-
dc.date.issued2018-
dc.identifier.citationProceedings of Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11-14 October 2018, v. 46, p. 897-
dc.identifier.urihttp://hdl.handle.net/10722/278783-
dc.descriptionWorking Paper- C1-
dc.description.abstractCombining target memory reactivation method with a food evaluation/choice task we find that presenting verbal cueing during sleep but not wakefulness shifted food preferences and decisions in simple choice pointing to a potential for nudging human behavior with subtle manipulation of memory processing during sleep.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. -
dc.relation.ispartof2018 Association for Consumer Research Conference-
dc.titlePromoting Subjective Preferences in Simple Choices During Sleep-
dc.typeConference_Paper-
dc.identifier.hkuros307544-
dc.identifier.volume46-
dc.identifier.spage897-
dc.identifier.epage897-
dc.publisher.placeUnited States-

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