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- Publisher Website: 10.1007/978-3-030-22784-5_5
- Scopus: eid_2-s2.0-85069224488
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Conference Paper: Why Monetary Gift Giving? the Role of Immediacy and Social Interactivity
Title | Why Monetary Gift Giving? the Role of Immediacy and Social Interactivity |
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Authors | |
Keywords | Immediacy Live streaming Monetary gift giving Social interactivity |
Issue Date | 2019 |
Publisher | Springer. The Proceedings' web site is located at https://link.springer.com/conference/web |
Citation | The 17th Workshop on e-Business (WeB): The Ecosystem of e-Business: Technologies, Stakeholders, and Connections, Santa Clara, CA, USA, 12 December 2018. In Xu, J ... (et al) (eds) The Ecosystem of e-Business: Technologies, Stakeholders, and Connections (WEB 2018), p. 46-52. Cham: Springer, 2019 How to Cite? |
Abstract | Live streaming, as a new practice of online digital content business, generates revenue mainly through users’ monetary gift giving to content providers. The designs of the live-streaming platforms allow users to experience real-time interactions with both content providers and the virtual community. This study investigates potential motivations regarding the immediacy and real-time social interactivity and tests their impacts on users’ intention of monetary gift giving behavior. The findings will not only extend the self-presentation theory to new contexts but also contribute to the Internet gift economy by elucidating underlying motivations in the victual gifting cycle. The study will offer a new angle for online digital content businesses worldwide on how to construct interactive functions in online communities. |
Persistent Identifier | http://hdl.handle.net/10722/278795 |
ISBN | |
ISSN | 2020 SCImago Journal Rankings: 0.214 |
Series/Report no. | Lecture Notes in Business Information Processing ; v. 357 |
DC Field | Value | Language |
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dc.contributor.author | Deng, B | - |
dc.contributor.author | Chau, MCL | - |
dc.date.accessioned | 2019-10-21T02:14:11Z | - |
dc.date.available | 2019-10-21T02:14:11Z | - |
dc.date.issued | 2019 | - |
dc.identifier.citation | The 17th Workshop on e-Business (WeB): The Ecosystem of e-Business: Technologies, Stakeholders, and Connections, Santa Clara, CA, USA, 12 December 2018. In Xu, J ... (et al) (eds) The Ecosystem of e-Business: Technologies, Stakeholders, and Connections (WEB 2018), p. 46-52. Cham: Springer, 2019 | - |
dc.identifier.isbn | 978-3-030-22783-8 | - |
dc.identifier.issn | 1865-1348 | - |
dc.identifier.uri | http://hdl.handle.net/10722/278795 | - |
dc.description.abstract | Live streaming, as a new practice of online digital content business, generates revenue mainly through users’ monetary gift giving to content providers. The designs of the live-streaming platforms allow users to experience real-time interactions with both content providers and the virtual community. This study investigates potential motivations regarding the immediacy and real-time social interactivity and tests their impacts on users’ intention of monetary gift giving behavior. The findings will not only extend the self-presentation theory to new contexts but also contribute to the Internet gift economy by elucidating underlying motivations in the victual gifting cycle. The study will offer a new angle for online digital content businesses worldwide on how to construct interactive functions in online communities. | - |
dc.language | eng | - |
dc.publisher | Springer. The Proceedings' web site is located at https://link.springer.com/conference/web | - |
dc.relation.ispartof | 17th Workshop on e-Business, WeB 2018: The Ecosystem of e-Business: Technologies, Stakeholders, and Connections | - |
dc.relation.ispartofseries | Lecture Notes in Business Information Processing ; v. 357 | - |
dc.subject | Immediacy | - |
dc.subject | Live streaming | - |
dc.subject | Monetary gift giving | - |
dc.subject | Social interactivity | - |
dc.title | Why Monetary Gift Giving? the Role of Immediacy and Social Interactivity | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Chau, MCL: mchau@business.hku.hk | - |
dc.identifier.authority | Chau, MCL=rp01051 | - |
dc.identifier.doi | 10.1007/978-3-030-22784-5_5 | - |
dc.identifier.scopus | eid_2-s2.0-85069224488 | - |
dc.identifier.hkuros | 307564 | - |
dc.identifier.spage | 46 | - |
dc.identifier.epage | 52 | - |
dc.identifier.eissn | 1865-1356 | - |
dc.publisher.place | Cham | - |
dc.identifier.issnl | 1865-1348 | - |