Can Immersive Systems Improve Creativity Performance? An Exploratory Study

Abstract

Ways to support employees’ performance of creativity tasks are critical of sustainable business competitiveness. Since many existing creativity software applications make use of pictures to uplift users’ creativity performance, immersive systems should potentially achieve similar beneficial effects. This study adheres to several theories and concepts, including Amabile’s (2011) componential theory of creativity, Csikszentmihaly's (1996) flow theory and Jansson and Smith’s (1991) design fixation. The study aims to explore whether and how individual immersive VR systems can enhance creativity performance. The results of the study will shed light on the underlying mechanism through which immersive systems render impacts to individual creativity performance. A better understanding of creativity performance on individual level facilitates future exploration of how collaboration work in the immersive systems can be improved. On practical implication, it will contribute to the expanding interests in the use of immersive systems in business training contexts.