Modeling the perception of walking environmental quality in a traffic-free tourist destination

Abstract

This study aims to determine how tourists perceive the quality of a walking system in a traffic-free destination. We conducted a questionnaire survey on tourist satisfaction with attributes and overall performance of the walking system at Kulangsu (China) in October 2017 and February 2018. We developed an ordered probit model to evaluate the relative importance of each attribute by employing the pooled cross-sectional data. Results show that the attributes that need an enhancement in the view of tourists are the level of crowding and cleanliness. The two attributes have not been pointed out in previous literature. Accordingly, policy implications are proposed. The findings enhance our understanding of tourist satisfaction with the walking system.