File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms

TitleEngaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms
Authors
Keywordscustomer cocreation
headquarters–subsidiary relationship
knowledge leakage
multinational corporations
new product development
Issue Date2019
PublisherAmerican Marketing Association. The Journal's web site is located at http://journals.sagepub.com/home/jiga
Citation
Journal of International Marketing, 2019, Epub 2019-12-12 How to Cite?
AbstractEfforts to engage customers in cocreating new products have garnered much research attention from studies documenting customer cocreation’s (CC’s) positive impact on firm innovation and performance. Less research, however, has counterbalanced the bright side with the potential dark side of CC, especially as a strategy for multinational corporations (MNCs) operating in foreign markets. This study examines how MNC subsidiaries’ CC affects new product innovativeness and knowledge leakage to competitors. Adopting a broader agency perspective to recognize that subsidiaries often do not perform up to headquarters’ expectations due to both self-serving opportunism and honest incompetence, this study explores how CC effects are contingent on MNCs’ global management mechanisms. Using a dyadic managerial survey of 238 MNC subsidiaries, the authors find that MNCs can control knowledge leakage by implementing proper global integration and local adaptation mechanisms. However, CC may not improve new product innovativeness, except when the subsidiary has low local research-and-development staff influence. This study contributes to the CC literature by showing its benefits, challenges, and boundary conditions as a growing MNC innovation strategy.
Persistent Identifierhttp://hdl.handle.net/10722/281160
ISSN
2017 Impact Factor: 3.6
2015 SCImago Journal Rankings: 2.157

 

DC FieldValueLanguage
dc.contributor.authorLeung, FF-
dc.contributor.authorTse, CH-
dc.contributor.authorYim, CK-
dc.date.accessioned2020-03-09T09:51:00Z-
dc.date.available2020-03-09T09:51:00Z-
dc.date.issued2019-
dc.identifier.citationJournal of International Marketing, 2019, Epub 2019-12-12-
dc.identifier.issn1069-031X-
dc.identifier.urihttp://hdl.handle.net/10722/281160-
dc.description.abstractEfforts to engage customers in cocreating new products have garnered much research attention from studies documenting customer cocreation’s (CC’s) positive impact on firm innovation and performance. Less research, however, has counterbalanced the bright side with the potential dark side of CC, especially as a strategy for multinational corporations (MNCs) operating in foreign markets. This study examines how MNC subsidiaries’ CC affects new product innovativeness and knowledge leakage to competitors. Adopting a broader agency perspective to recognize that subsidiaries often do not perform up to headquarters’ expectations due to both self-serving opportunism and honest incompetence, this study explores how CC effects are contingent on MNCs’ global management mechanisms. Using a dyadic managerial survey of 238 MNC subsidiaries, the authors find that MNCs can control knowledge leakage by implementing proper global integration and local adaptation mechanisms. However, CC may not improve new product innovativeness, except when the subsidiary has low local research-and-development staff influence. This study contributes to the CC literature by showing its benefits, challenges, and boundary conditions as a growing MNC innovation strategy.-
dc.languageeng-
dc.publisherAmerican Marketing Association. The Journal's web site is located at http://journals.sagepub.com/home/jiga-
dc.relation.ispartofJournal of International Marketing-
dc.rightsJournal of International Marketing. Copyright © American Marketing Association.-
dc.subjectcustomer cocreation-
dc.subjectheadquarters–subsidiary relationship-
dc.subjectknowledge leakage-
dc.subjectmultinational corporations-
dc.subjectnew product development-
dc.titleEngaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms-
dc.typeArticle-
dc.identifier.emailYim, CK: yimbck@hku.hk-
dc.identifier.authorityYim, CK=rp01122-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1177/1069031X19890345-
dc.identifier.scopuseid_2-s2.0-85077158678-
dc.identifier.hkuros309345-
dc.identifier.volumeEpub 2019-12-12-
dc.publisher.placeUnited States-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats