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Article: Cultural intermediation and the basis of trust among webtoon and webnovel communities

TitleCultural intermediation and the basis of trust among webtoon and webnovel communities
Authors
KeywordsKorean webtoons
Chinese webnovels
cultural intermediaries
cultural globalization
transmedia adaptation
Issue Date2020
PublisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/1369118X.asp
Citation
Information, Communication and Society, 2020, v. 23 n. 6, p. 833-848 How to Cite?
AbstractThis study investigates some of the previously unrecognized reading, writing and sharing trends emerging across Asian-born popular digital webtoon and webnovel platforms. These particular sectors of the creative industries are rapidly becoming energizing vehicles for transmedia intellectual property (IP) – referring to a network of interconnected media, popular culture and merchandise emanating from a single creative source. Specifically, South Korean webtoons and Chinese webnovels are cultivating new audiences and participatory cultures beyond their Asian borders, and thus playing a significant economic role in the percentage of global GDP that the broader cultural and creative industries generate annually. To shed light on how this phenomenon is shifting various modes of production, this study analyses how a range of active fans, otherwise known as ‘cultural intermediaries’, have moved to the forefront of creative industry transformations while building trust among their followers and demonstrating loyalties with the platforms on which they circulate their user-created content. Taken together, the webtoons and webnovels explored highlight some of the complex impacts and tensions on the production, circulation, and translation of popular digital media in an increasingly participatory and decentralised online and mobile environments. In so doing, it introduces important global perspectives to an area of study often firmly anchored to Western cultural products and practices, thereby contributing to current discussions on the continuing transformation of creative work in Asia's digital economy.
Persistent Identifierhttp://hdl.handle.net/10722/290766
ISSN
2019 Impact Factor: 4.559
2015 SCImago Journal Rankings: 2.009

 

DC FieldValueLanguage
dc.contributor.authorShim, AT-
dc.contributor.authorYecies, B-
dc.contributor.authorRen, X-
dc.contributor.authorWang, D-
dc.date.accessioned2020-11-02T05:46:49Z-
dc.date.available2020-11-02T05:46:49Z-
dc.date.issued2020-
dc.identifier.citationInformation, Communication and Society, 2020, v. 23 n. 6, p. 833-848-
dc.identifier.issn1369-118X-
dc.identifier.urihttp://hdl.handle.net/10722/290766-
dc.description.abstractThis study investigates some of the previously unrecognized reading, writing and sharing trends emerging across Asian-born popular digital webtoon and webnovel platforms. These particular sectors of the creative industries are rapidly becoming energizing vehicles for transmedia intellectual property (IP) – referring to a network of interconnected media, popular culture and merchandise emanating from a single creative source. Specifically, South Korean webtoons and Chinese webnovels are cultivating new audiences and participatory cultures beyond their Asian borders, and thus playing a significant economic role in the percentage of global GDP that the broader cultural and creative industries generate annually. To shed light on how this phenomenon is shifting various modes of production, this study analyses how a range of active fans, otherwise known as ‘cultural intermediaries’, have moved to the forefront of creative industry transformations while building trust among their followers and demonstrating loyalties with the platforms on which they circulate their user-created content. Taken together, the webtoons and webnovels explored highlight some of the complex impacts and tensions on the production, circulation, and translation of popular digital media in an increasingly participatory and decentralised online and mobile environments. In so doing, it introduces important global perspectives to an area of study often firmly anchored to Western cultural products and practices, thereby contributing to current discussions on the continuing transformation of creative work in Asia's digital economy.-
dc.languageeng-
dc.publisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/1369118X.asp-
dc.relation.ispartofInformation, Communication and Society-
dc.subjectKorean webtoons-
dc.subjectChinese webnovels-
dc.subjectcultural intermediaries-
dc.subjectcultural globalization-
dc.subjecttransmedia adaptation-
dc.titleCultural intermediation and the basis of trust among webtoon and webnovel communities-
dc.typeArticle-
dc.identifier.emailWang, D: wdingkun@hku.hk-
dc.identifier.authorityWang, D=rp02660-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1080/1369118X.2020.1751865-
dc.identifier.scopuseid_2-s2.0-85084268405-
dc.identifier.hkuros318439-
dc.identifier.volume23-
dc.identifier.issue6-
dc.identifier.spage833-
dc.identifier.epage848-
dc.publisher.placeUnited Kingdom-

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