Browsing by Author Kim, BK

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 中
Showing results 5 to 12 of 12 < previous 
TitleAuthor(s)Issue DateViews
 
Hedonic Myopia: Emphasizing Hedonic Benefits of Non-Perishable Food Makes Consumers Insensitive to Expiration Dates in Food Purchase
Journal:Journal of Business Research
Choi, KJJia, HMLee, JYKim, BKKim, K
2022
35
 
I Need My Own Substance! Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories
Proceeding/Conference:Advances in Consumer Research
Jia, HMKim, BKWan, WEPark, CW
2016
81
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar
Jia, HMKim, BKWan, WEPark, CW
2017
88
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing
Jia, HMKim, BKWan, WEPark, CW
2016
46
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Research Seminar, Nanjing University
Jia, HMKim, BKWan, WEPark, CW
2016
7
 
Sound of Products’ Soundness: The Effect of Product Operation Sound on Judgment of Product Quality
Proceeding/Conference:Advances in Consumer Research
Kim, BKCho, BGJia, HM
2020
26
 
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Proceeding/Conference:Advances in Consumer Research
Jia, HMKim, BKGe, L
2020
28
 
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
Journal:Journal of Marketing
Jia, HMKim, BKGe, L
2020
110
Showing results 5 to 12 of 12 < previous