Towards a new semiotics of landmark knowledge

Abstract

This paper proposes to reconsider the relation between language, truth and knowledge, based on an integrational semiology as developed by Roy Harris: At its centre of interest is the question of what it is to know the name of a landmark, and how that in turn relates to the general concept of landmark knowledge. It is claimed here that previous research interested in referential talk involving landmarks adopted a 'mythological' view of language and communication, which leads to conflating knowledge with verbal displays of knowledge. Taking the present author's fieldwork in Bellinzona, the capital of Italian-speaking Switzerland, as a case in point, it is argued that by generating communicational situations where informants are unaware of being objects of study and can no longer rely on an 'ideal' (and idealized) name-referent relationship (i.e. for each object there is one 'proper' name), it becomes possible to understand reference as an integrational process (rather than as a form of linguistic knowledge), which in turn lends further support to the notion of knowledge as integration. © 2012 Taylor & Francis.