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Conference Paper: The impact of query suggestion in E-commerce websites
Title | The impact of query suggestion in E-commerce websites |
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Authors | |
Keywords | Query suggestion E-commerce websites Cognitive load Customer satisfaction Purchase intention |
Issue Date | 2011 |
Citation | The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. How to Cite? |
Abstract | In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed. |
Description | Theme: 'E-Life: Web-enabled Convergence of Commerce, Work, and Social Life' Parallel Sessions: Session 3A (5F) - Online Virtual Worlds and E-Commerce Websites |
Persistent Identifier | http://hdl.handle.net/10722/165800 |
DC Field | Value | Language |
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dc.contributor.author | Lee, A | en_US |
dc.contributor.author | Chau, M | en_US |
dc.date.accessioned | 2012-09-20T08:24:00Z | - |
dc.date.available | 2012-09-20T08:24:00Z | - |
dc.date.issued | 2011 | en_US |
dc.identifier.citation | The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/165800 | - |
dc.description | Theme: 'E-Life: Web-enabled Convergence of Commerce, Work, and Social Life' | - |
dc.description | Parallel Sessions: Session 3A (5F) - Online Virtual Worlds and E-Commerce Websites | - |
dc.description.abstract | In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed. | - |
dc.language | eng | en_US |
dc.relation.ispartof | Proceedings of the 10th Annual Workshop on E-Business, WEB 2011 | en_US |
dc.subject | Query suggestion | - |
dc.subject | E-commerce websites | - |
dc.subject | Cognitive load | - |
dc.subject | Customer satisfaction | - |
dc.subject | Purchase intention | - |
dc.title | The impact of query suggestion in E-commerce websites | en_US |
dc.type | Conference_Paper | en_US |
dc.identifier.email | Lee, A: alice226@hku.hk | en_US |
dc.identifier.email | Chau, M: mchau@business.hku.hk | - |
dc.identifier.authority | Chau, M=rp01051 | en_US |
dc.description.nature | postprint | - |
dc.identifier.hkuros | 207067 | en_US |
dc.identifier.spage | 1 | - |
dc.identifier.epage | 7 | - |
dc.description.other | The 10th Annual Workshop on E-Business (Web 2011), Shanghai, China, 4 December 2011. | - |