Showing results 1 to 4 of 4
| Title | Author(s) | Issue Date | |
|---|---|---|---|
Diffusion of Consequence: Consumers Are Less Upset When Consequence Is Shared by a Large Number of Victims Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle) | 26-Oct-2023 | ||
Free vs. Pay a Little: Trivial-priced Coupon and Consumer Conversion Behavior Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle) | 26-Oct-2023 | ||
Periodic Pricing Undermines Benefits of Gifting Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle) | 26-Oct-2023 | ||
The Spot of a Leopard: Enhancing One’s Warmth Leads to Perceived Inauthenticity Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle) | 26-Oct-2023 |