Showing results 1 to 2 of 2
Title | Author(s) | Issue Date | |
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Alleviating customers' crowding perceptions: the role of contrived similarity and its valence and importance Proceeding/Conference:INFORMS Marketing Science Conference | 2016 | ||
How a Mismatched Ad Drives Early Adoption of Co-Created Innovations Proceeding/Conference:ISMS Marketing Science Conference | 2016 |