Showing results 1 to 3 of 3
Title | Author(s) | Issue Date | |
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Moral Identity and Brand Anthropomorphism Proceeding/Conference:Advances in Consumer Research | 2017 | ||
The Effect of Social Exclusion On Consumer Preference for Anthropomorphized Brands Journal:Journal of Consumer Psychology | 2017 | ||
The influence of social exclusion on consumer preference for anthropomorphized brands Proceeding/Conference:Annual Conference of the European Marketing Academy, EMAC 2015 | 2015 |