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Browsing by Author Mcgill, AL
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Showing results 3 to 4 of 4
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Title
Author(s)
Issue Date
Less About Me, More About You: How Self-Affirmation Changes Word-Of-Mouth Intentions For the Self Versus Others
Proceeding/Conference:
Advances in Consumer Research
Kim, S
McGill, AL
2013
Research Dialogue
Journal:
Journal of Consumer Psychology
Wyer Jr, RS
Shavitt, S
Aaker, J
Childers, T
Kardes, FR
Peracchio, LA
Adaval, R
Fazio, R
Keller, PA
Pham, M
Alba, JW
Gorn, GJ
Lee, AY
Posavac, S
Albarracin, D
Greenwald, AG
Lutz, RJ
Priester, J
Barone, M
Haugtvedt, CP
Lynch Jr, JG
Rao, A
Batra, R
Heath, T
Maheswaran, D
Schumann, DW
Bearden, W
Herr, P
Mantel, S
Schwarz, N
Bettman, J
Hoch, SJ
Mcalister, L
Sengupta, J
Brendl, M
Houston, M
Mcgill, AL
Shimp, TA
Burnkrant, R
Huber, J
Menon, G
Shiv, B
Chaiken, S
Iacobucci, D
MeyersLevy, J
Shrum, LJ
Chakrvarti, D
Janiszewski, C
Mick, DG
Simonson, I
Chattopadhyay, A
Johar, G
Mitchell, A
Viswanathan, M
Chernev, A
John, DR
Mowen, J
White, TB
2006