Browsing by Author Goh, Khim Yong

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Showing results 1 to 8 of 8
TitleAuthor(s)Issue Date
 
Consumers' endorsement effects on marketer and user-generated content in a social media brand community
Proceeding/Conference:Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
2016
 
Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth
Proceeding/Conference:International Conference on Information Systems, ICIS 2012
2012
 
Examining the timing effect of information diffusion on social media platforms: A temporal networks approach
Proceeding/Conference:ECIS 2013 - Proceedings of the 21st European Conference on Information Systems
2013
 
Investigating the effects of self presentation at social network sites on purchase behavior: A text mining and econometric approach
Proceeding/Conference:Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014
2014
Mobile advertising: An empirical study of advertising response and search behavior
Proceeding/Conference:ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
2009
 
2015
 
The effect of repeated ad exposure and physical avoidance on consumers'mobile ad response
Proceeding/Conference:35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014
2014
 
The impact of online social network on consumer loyalty: An empirical study of an online dining community
Proceeding/Conference:ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems
2009