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Title | Author(s) | Issue Date | |
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Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products Journal:Journal of Consumer Research | 6-Jul-2023 |
Title | Author(s) | Issue Date | |
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Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products Journal:Journal of Consumer Research | 6-Jul-2023 |