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Browsing by Author Palmatier, Robert W.
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Showing results 1 to 8 of 8
Title
Author(s)
Issue Date
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Journal:
Journal of Marketing Research
Fang, Erie
Li, Xiaoling
Huang, Minxue
Palmatier, Robert W.
2015
Effect of service transition strategies on firm value
Journal:
Journal of Marketing
Fang, Eric
Palmatier, Robert W.
Steenkamp, Jan Benedict E M
2008
Effects of customer and innovation asset configuration strategies on firm performance
Journal:
Journal of Marketing Research
Fang, Eric
Palmatier, Robert W.
Grewal, Rajdeep
2011
Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Journal:
Journal of the Academy of Marketing Science
Fang, Eric
Palmatier, Robert W.
Evans, Kenneth R.
2004
Influence of customer participation on creating and sharing of new product value
Journal:
Journal of the Academy of Marketing Science
Fang, Eric
Palmatier, Robert W.
Evans, Kenneth R.
2008
Sales channel integration after mergers and acquisitions: A methodological approach for avoiding common pitfalls
Journal:
Industrial Marketing Management
Palmatier, Robert W.
Miao, C. Fred
Fang, Eric
2007
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Journal:
Journal of the Academy of Marketing Science
Arnold, Todd J.
Fang, Eric (Er)
Palmatier, Robert W.
2011
Trust at different organizational levels
Journal:
Journal of Marketing
Fang, Eric
Palmatier, Robert W.
Scheer, Lisa K.
Li, Ning
2008