Showing results 1 to 4 of 4
| Title | Author(s) | Issue Date | |
|---|---|---|---|
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products Journal:Journal of Consumer Research | 6-Jul-2023 | ||
Free vs. Pay a Little: Trivial-priced Coupon and Consumer Conversion Behavior Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle) | 26-Oct-2023 | ||
Giver-Recipient Discrepancy in Preference for Group Gifts Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle) | 27-Oct-2023 | ||
| 2024 |