Showing results 1 to 2 of 2
| Title | Author(s) | Issue Date | |
|---|---|---|---|
Does the Activation Make a difference? The Effects of Video Initiating Formats on Video Advertising Effectiveness Proceeding/Conference:ICIS 2017: Transforming Society with Digital Innovation | 2018 | ||
The magic of cinemagraphs: Investigation of different image formats in online product presentation Proceeding/Conference:International Conference on Information Systems 2018, ICIS 2018 | 2018 |