The Impact of Platform Commission on Mobile Ecosystem Dynamics: Analysis of a Natural Experiment
Grant Data
Project Title
The Impact of Platform Commission on Mobile Ecosystem Dynamics: Analysis of a Natural Experiment
Principal Investigator
Professor Chen, Hailiang
(Principal Investigator (PI))
Duration
24
Start Date
2021-08-01
Completion Date
2024-07-24
Amount
953993
Conference Title
The Impact of Platform Commission on Mobile Ecosystem Dynamics: Analysis of a Natural Experiment
Keywords
commission, mobile economy, platform, pricing, revenue
Discipline
Information System Management
Panel
Business Studies (B)
HKU Project Code
17501421
Grant Type
General Research Fund (GRF)
Funding Year
2021
Status
Completed
Objectives
1 To quantify the effects of a decrease in platform commission fee on the number of downloads and daily active users of mobile apps 2 To quantify the effect of a decrease in platform commission fee on the download price of mobile apps 3 To quantify the effect of a decrease in platform commission fee on the quality of mobile apps (measured by customer reviews) 4 To quantify the effects of a decrease in platform commission fee on the mobile-app download revenue, in-app purchase revenue, and ad revenue