Influence of Customer and Investor Sentiments in Shaping Firm’s Iterative Advertising Adjustment Process

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Grant Data
Project Title
Influence of Customer and Investor Sentiments in Shaping Firm’s Iterative Advertising Adjustment Process
Principal Investigator
Dr Zhang, Peng   (Principal Investigator (PI))
Duration
30
Start Date
2023-01-01
Amount
695237
Conference Title
Influence of Customer and Investor Sentiments in Shaping Firm’s Iterative Advertising Adjustment Process
Presentation Title
Keywords
Marketing-Finance Interface, Advertising, Customer Sentiment, Investor Sentiment,
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
27502722
Grant Type
Early Career Scheme (ECS) 2022/23
Funding Year
2022
Status
On-going
Objectives
Refer to ES