Rational and irrational arguments governing clients' selection of English language courses in Japan

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Grant Data
Project Title
Rational and irrational arguments governing clients' selection of English language courses in Japan
Principal Investigator
Dr Petersen, Arne Volstrup   (Principal Investigator)
Start Date
1991-04-01
Amount
0
Conference Title
Rational and irrational arguments governing clients' selection of English language courses in Japan
Presentation Title
Keywords
null
Discipline
N/A
HKU Project Code
N/A
Grant Type
Other Funding Scheme
Funding Year
1990
Status
Completed
Objectives
To identify and analyze clients arguments for selecting a particular language school and course; to identify and explain reasons for clients' choice; to identify and analyze the significance of demand and supply factors' influence on clients' choice.