Rational and irrational arguments governing clients' selection of English language courses in Japan
Grant Data
Project Title
Rational and irrational arguments governing clients' selection of English language courses in Japan
Principal Investigator
Dr Petersen, Arne Volstrup
(Principal Investigator)
Start Date
1991-04-01
Amount
0
Conference Title
Rational and irrational arguments governing clients' selection of English language courses in Japan
Presentation Title
Keywords
null
Discipline
N/A
HKU Project Code
N/A
Grant Type
Other Funding Scheme
Funding Year
1990
Status
Completed
Objectives
To identify and analyze clients arguments for selecting a particular language school and course; to identify and explain reasons for clients' choice; to identify and analyze the significance of demand and supply factors' influence on clients' choice.