Attitudes among Hong Kong consumers toward Japanese products based on a psychographic parameter

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Grant Data
Project Title
Attitudes among Hong Kong consumers toward Japanese products based on a psychographic parameter
Principal Investigator
Dr Petersen, Arne Volstrup   (Principal Investigator)
Start Date
1990-06-01
Amount
0
Conference Title
Attitudes among Hong Kong consumers toward Japanese products based on a psychographic parameter
Presentation Title
Keywords
null
Discipline
N/A
HKU Project Code
N/A
Grant Type
Other Funding Scheme
Funding Year
1989
Status
Completed
Objectives
To identify and analyze attitudes among Hong Kong Chinese toward Japanese consumer products and classify such attitudes using a psychographic parameter.