Improving media decisions in China: a targetability and cost-benefit analysis

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Grant Data
Project Title
Improving media decisions in China: a targetability and cost-benefit analysis
Principal Investigator
Professor Tse, David Kwai Che   (Principal Investigator (PI))
Co-Investigator(s)
Professor Hung Hing Kun Kineta   (Co-Investigator)
Duration
12
Start Date
2003-12-01
Amount
90432
Conference Title
Improving media decisions in China: a targetability and cost-benefit analysis
Presentation Title
Keywords
media decisions
Discipline
Business and Management Studies (including Accounting) (Obsolete)
HKU Project Code
N/A
Grant Type
Fudan University
Funding Year
2003
Status
Completed