Name Card
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Professor Back, Seung Ho Andy

Title:
Assistant Professor

Contact Information
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Professor Back, Seung Ho Andy

Title:
Assistant Professor

Research Interests:(click to check for cognate researchers)

Professional Qualifications
YearAwarding InstitutionQualification
Northwestern UniversityB.A.
University of TorontoPh.D.
Biography

Andy Back is an Assistant Professor of Management and Strategy. His main area of research is social networks. Specifically, his research focuses on understanding how organizations or individuals narrate their networks and how the narration affects outcomes. He has explored numerous research projects in the settings of gaming YouTubers, biopharma firms, and academic scientists. He received his Ph.D. in Management from the University of Toronto and BA in Mathematics and Economics (honors) from Northwestern University. Prior to his graduate studies, he worked in strategy consulting.

 
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