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- Publisher Website: 10.1016/j.jcps.2009.04.004
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Article: Suppressing feelings: A double-edged sword to consumer judgment and choice
Title | Suppressing feelings: A double-edged sword to consumer judgment and choice |
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Authors | |
Keywords | Advertising and public relations psychology |
Issue Date | 2009 |
Publisher | Elsevier Inc.. The Journal's web site is located at http://www.elsevier.com/wps/find/journaldescription.cws_home/713950/description#description |
Citation | Journal Of Consumer Psychology, 2009, v. 19 n. 3, p. 427-439 How to Cite? |
Abstract | Consumers may suppress their feelings toward the attractive looks of products when they wish to minimize the influence of feelings on their judgments and choices. However, this research suggests that feeling suppression may result in a paradoxical reliance on feelings in product judgments and choices, especially when the product performance judgment is difficult to make. Findings from a series of experiments suggest that this paradoxical effect stems from the requisite resource input for feeling suppression and the consequent resource competition with functionality processing which then impairs product performance judgment. © 2009 Society for Consumer Psychology. |
Persistent Identifier | http://hdl.handle.net/10722/125570 |
ISSN | 2023 Impact Factor: 4.0 2023 SCImago Journal Rankings: 3.531 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
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dc.contributor.author | Qiu, C | en_HK |
dc.contributor.author | Lee, YH | en_HK |
dc.contributor.author | Yeung, CWM | en_HK |
dc.date.accessioned | 2010-10-31T11:38:59Z | - |
dc.date.available | 2010-10-31T11:38:59Z | - |
dc.date.issued | 2009 | en_HK |
dc.identifier.citation | Journal Of Consumer Psychology, 2009, v. 19 n. 3, p. 427-439 | en_HK |
dc.identifier.issn | 1057-7408 | en_HK |
dc.identifier.uri | http://hdl.handle.net/10722/125570 | - |
dc.description.abstract | Consumers may suppress their feelings toward the attractive looks of products when they wish to minimize the influence of feelings on their judgments and choices. However, this research suggests that feeling suppression may result in a paradoxical reliance on feelings in product judgments and choices, especially when the product performance judgment is difficult to make. Findings from a series of experiments suggest that this paradoxical effect stems from the requisite resource input for feeling suppression and the consequent resource competition with functionality processing which then impairs product performance judgment. © 2009 Society for Consumer Psychology. | en_HK |
dc.language | eng | en_HK |
dc.publisher | Elsevier Inc.. The Journal's web site is located at http://www.elsevier.com/wps/find/journaldescription.cws_home/713950/description#description | en_HK |
dc.relation.ispartof | Journal of Consumer Psychology | en_HK |
dc.subject | Advertising and public relations psychology | - |
dc.title | Suppressing feelings: A double-edged sword to consumer judgment and choice | en_HK |
dc.type | Article | en_HK |
dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1057-7408&volume=19 &issue=3&spage=427&epage=439&date=2009&atitle=Suppressing+feelings:+a+double-edged+sword+to+consumer+judgment+and+choice | en_HK |
dc.identifier.email | Qiu, C: cqiu@business.hku.hk | en_HK |
dc.identifier.authority | Qiu, C=rp01091 | en_HK |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1016/j.jcps.2009.04.004 | en_HK |
dc.identifier.scopus | eid_2-s2.0-68349127399 | en_HK |
dc.identifier.hkuros | 173493 | en_HK |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-68349127399&selection=ref&src=s&origin=recordpage | en_HK |
dc.identifier.volume | 19 | en_HK |
dc.identifier.issue | 3 | en_HK |
dc.identifier.spage | 427 | en_HK |
dc.identifier.epage | 439 | en_HK |
dc.identifier.eissn | 1532-7663 | - |
dc.identifier.isi | WOS:000273891700020 | - |
dc.publisher.place | United States | en_HK |
dc.identifier.scopusauthorid | Qiu, C=23490209700 | en_HK |
dc.identifier.scopusauthorid | Lee, YH=13105803500 | en_HK |
dc.identifier.scopusauthorid | Yeung, CWM=7201354117 | en_HK |
dc.identifier.issnl | 1057-7408 | - |