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Article: Babyfaces, trait inferences, and company evaluations in a public relations crisis
Title | Babyfaces, trait inferences, and company evaluations in a public relations crisis |
---|---|
Authors | |
Keywords | Consumer behavior Motivation research (Marketing) |
Issue Date | 2008 |
Publisher | University of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JCR |
Citation | Journal Of Consumer Research, 2008, v. 35 n. 1, p. 36-49 How to Cite? |
Abstract | We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive resources are available. We demonstrate that these babyface-trait associations underlie evaluations by reversing the baby-face effect on judgments in (a) experiment 3, where a priming task creates associations counter to the typical babyface - unintentional harm stereotype, and (b) experiment 4, which creates a situation where innocence is a liability. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc. |
Persistent Identifier | http://hdl.handle.net/10722/145665 |
ISSN | 2023 Impact Factor: 5.7 2023 SCImago Journal Rankings: 5.428 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Gorn, GJ | en_HK |
dc.contributor.author | Jiang, Y | en_HK |
dc.contributor.author | Johar, GV | en_HK |
dc.date.accessioned | 2012-03-01T03:32:59Z | - |
dc.date.available | 2012-03-01T03:32:59Z | - |
dc.date.issued | 2008 | en_HK |
dc.identifier.citation | Journal Of Consumer Research, 2008, v. 35 n. 1, p. 36-49 | en_HK |
dc.identifier.issn | 0093-5301 | en_HK |
dc.identifier.uri | http://hdl.handle.net/10722/145665 | - |
dc.description.abstract | We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive resources are available. We demonstrate that these babyface-trait associations underlie evaluations by reversing the baby-face effect on judgments in (a) experiment 3, where a priming task creates associations counter to the typical babyface - unintentional harm stereotype, and (b) experiment 4, which creates a situation where innocence is a liability. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc. | en_HK |
dc.language | eng | - |
dc.publisher | University of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JCR | en_HK |
dc.relation.ispartof | Journal of Consumer Research | en_HK |
dc.subject | Consumer behavior | - |
dc.subject | Motivation research (Marketing) | - |
dc.title | Babyfaces, trait inferences, and company evaluations in a public relations crisis | en_HK |
dc.type | Article | en_HK |
dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0093-5301&volume=35&issue=1&spage=36&epage=49&date=2008&atitle=Babyfaces,+Trait+Inferences,+and+Company+Evaluations+in+a+Public+Relations+Crisis | en_HK |
dc.identifier.email | Gorn, GJ: gorn@hku.hk | en_HK |
dc.identifier.authority | Gorn, GJ=rp01063 | en_HK |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.1086/529533 | en_HK |
dc.identifier.scopus | eid_2-s2.0-53549128915 | en_HK |
dc.identifier.hkuros | 165000 | - |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-53549128915&selection=ref&src=s&origin=recordpage | en_HK |
dc.identifier.volume | 35 | en_HK |
dc.identifier.issue | 1 | en_HK |
dc.identifier.spage | 36 | en_HK |
dc.identifier.epage | 49 | en_HK |
dc.identifier.isi | WOS:000256088600005 | - |
dc.publisher.place | United States | en_HK |
dc.identifier.scopusauthorid | Gorn, GJ=6603382918 | en_HK |
dc.identifier.scopusauthorid | Jiang, Y=35179517300 | en_HK |
dc.identifier.scopusauthorid | Johar, GV=6701317527 | en_HK |
dc.identifier.issnl | 0093-5301 | - |