‘Face Teen’, many faces of teenagers

Abstract

BACKGROUND In response to the worrying trend of the local drug abuse cases, the Hong Kong Productivity Council and the University of Hong Kong has launched an on-line campaign project, namely “Let’s Face It: A Life Skills Based Education Campaign on Facebook and Social Media Platforms that Bear Drugs before It Starts” (or “Face Teen in which some young people aged between 13 and 24 will be invited to participate in the campaign. METHOD To establish multiple presences, we integrate selected activities of the programme with various web 2.0 social media tools like Facebook, Youtube and Twitter. Multiple channels broadcasting such as Yahoo, Google, Uwants, Ugameasia, Discuss, Schools’ Intranet and HKedCity are used to promulgate the project. The programme seeks to achieve the following objectives: • Develop young people’s self esteem and capacity to say “NO” to drugs through “Life skills based education approaches” • Strengthen the knowledge on how substance and drug abuse affect future opportunities in life • Impetus wider community engagement and collaboration on enhancing the awareness and support for young people’s healthy development.