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- Publisher Website: 10.1016/j.jbusres.2011.02.047
- Scopus: eid_2-s2.0-84867464823
- WOS: WOS:000311179300013
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Article: Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Title | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
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Authors | |
Keywords | Corporate Image Employment Brand Equity Intention To Pursue Job Opportunities Marketing Strategy Sustainable Competitive Advantage |
Issue Date | 2012 |
Publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres |
Citation | Journal Of Business Research, 2012, v. 65 n. 11, p. 1612–1617 How to Cite? |
Abstract | Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011. |
Persistent Identifier | http://hdl.handle.net/10722/168566 |
ISSN | 2023 Impact Factor: 10.5 2023 SCImago Journal Rankings: 3.128 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
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dc.contributor.author | Kim, KH | en_US |
dc.contributor.author | Jeon, BJ | en_US |
dc.contributor.author | Jung, HS | en_US |
dc.contributor.author | Lu, W | en_US |
dc.contributor.author | Jones, J | en_US |
dc.date.accessioned | 2012-10-08T03:20:50Z | - |
dc.date.available | 2012-10-08T03:20:50Z | - |
dc.date.issued | 2012 | en_US |
dc.identifier.citation | Journal Of Business Research, 2012, v. 65 n. 11, p. 1612–1617 | en_US |
dc.identifier.issn | 0148-2963 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/168566 | - |
dc.description.abstract | Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011. | en_US |
dc.language | eng | en_US |
dc.publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres | en_US |
dc.relation.ispartof | Journal of Business Research | en_US |
dc.subject | Corporate Image | en_US |
dc.subject | Employment Brand Equity | en_US |
dc.subject | Intention To Pursue Job Opportunities | en_US |
dc.subject | Marketing Strategy | en_US |
dc.subject | Sustainable Competitive Advantage | en_US |
dc.title | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image | en_US |
dc.type | Article | en_US |
dc.identifier.email | Lu, W:luwei@hku.hk | en_US |
dc.identifier.authority | Lu, W=rp00754 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1016/j.jbusres.2011.02.047 | en_US |
dc.identifier.scopus | eid_2-s2.0-84867464823 | en_US |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-80053302103&selection=ref&src=s&origin=recordpage | en_US |
dc.identifier.volume | 65 | en_US |
dc.identifier.issue | 11 | en_US |
dc.identifier.spage | 1612 | en_US |
dc.identifier.epage | 1617 | en_US |
dc.identifier.isi | WOS:000311179300013 | - |
dc.publisher.place | United States | en_US |
dc.identifier.scopusauthorid | Kim, KH=35446375600 | en_US |
dc.identifier.scopusauthorid | Jeon, BJ=37761600700 | en_US |
dc.identifier.scopusauthorid | Jung, HS=55231871500 | en_US |
dc.identifier.scopusauthorid | Lu, W=27868087600 | en_US |
dc.identifier.scopusauthorid | Jones, J=37761593800 | en_US |
dc.identifier.citeulike | 11817532 | - |
dc.identifier.issnl | 0148-2963 | - |