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Conference Paper: The research on media audience market segmentation based on cluster analysis
Title | The research on media audience market segmentation based on cluster analysis |
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Authors | |
Keywords | Cluster Analysis Market Segmentation Spss Tv Viewers |
Issue Date | 2011 |
Publisher | Trans Tech Publications Ltd.. The Journal's web site is located at http://www.scitec.ch/1022-6680/ |
Citation | Advanced Materials Research, 2011, v. 219-220, p. 84-87 How to Cite? |
Abstract | This paper is based on the theories of consumer market segmentation. With the use of Cluster Analysis and regarding the characters of media market, the article also analyzes the Index System of Audience Structure. With the help of SPSS statistical analysis software, we will set a new analysis system about media audience structure, which has multiple indicators. In addition, there is one specific case about classification and structure of the television audience. © 2011 Trans Tech Publications. |
Persistent Identifier | http://hdl.handle.net/10722/168873 |
ISSN | |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
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dc.contributor.author | Lu, W | en_US |
dc.date.accessioned | 2012-10-08T03:35:18Z | - |
dc.date.available | 2012-10-08T03:35:18Z | - |
dc.date.issued | 2011 | en_US |
dc.identifier.citation | Advanced Materials Research, 2011, v. 219-220, p. 84-87 | en_US |
dc.identifier.issn | 1022-6680 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/168873 | - |
dc.description.abstract | This paper is based on the theories of consumer market segmentation. With the use of Cluster Analysis and regarding the characters of media market, the article also analyzes the Index System of Audience Structure. With the help of SPSS statistical analysis software, we will set a new analysis system about media audience structure, which has multiple indicators. In addition, there is one specific case about classification and structure of the television audience. © 2011 Trans Tech Publications. | en_US |
dc.language | eng | en_US |
dc.publisher | Trans Tech Publications Ltd.. The Journal's web site is located at http://www.scitec.ch/1022-6680/ | en_US |
dc.relation.ispartof | Advanced Materials Research | en_US |
dc.subject | Cluster Analysis | en_US |
dc.subject | Market Segmentation | en_US |
dc.subject | Spss | en_US |
dc.subject | Tv Viewers | en_US |
dc.title | The research on media audience market segmentation based on cluster analysis | en_US |
dc.type | Conference_Paper | en_US |
dc.identifier.email | Lu, W:luwei@hku.hk | en_US |
dc.identifier.authority | Lu, W=rp00754 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.4028/www.scientific.net/AMR.219-220.84 | en_US |
dc.identifier.scopus | eid_2-s2.0-79955079273 | en_US |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-79955079273&selection=ref&src=s&origin=recordpage | en_US |
dc.identifier.volume | 219-220 | en_US |
dc.identifier.spage | 84 | en_US |
dc.identifier.epage | 87 | en_US |
dc.identifier.isi | WOS:000292631200019 | - |
dc.publisher.place | Switzerland | en_US |
dc.identifier.scopusauthorid | Lu, W=27868087600 | en_US |
dc.identifier.issnl | 1022-6680 | - |