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Book: Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities
Title | Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities |
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Authors | |
Keywords | Japanese Studies Japanese Economics International Economics |
Issue Date | 2014 |
Publisher | Routledge |
Citation | Wong, HW and Sugiura, M (Eds.). Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities. United States: Routledge. 2014 How to Cite? |
Abstract | This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals’ differing cultures of consumption in evolving globalised and localised marketplaces. |
Persistent Identifier | http://hdl.handle.net/10722/195561 |
ISBN | |
Series/Report no. | Routledge culture, society, business in East Asia series |
DC Field | Value | Language |
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dc.contributor.author | Wong, HW | - |
dc.contributor.author | Sugiura, M | - |
dc.date.accessioned | 2014-03-04T09:06:03Z | - |
dc.date.available | 2014-03-04T09:06:03Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Wong, HW and Sugiura, M (Eds.). Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities. United States: Routledge. 2014 | - |
dc.identifier.isbn | 9780415814713 | - |
dc.identifier.uri | http://hdl.handle.net/10722/195561 | - |
dc.description.abstract | This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals’ differing cultures of consumption in evolving globalised and localised marketplaces. | - |
dc.language | eng | - |
dc.publisher | Routledge | - |
dc.relation.ispartofseries | Routledge culture, society, business in East Asia series | - |
dc.subject | Japanese Studies | - |
dc.subject | Japanese Economics | - |
dc.subject | International Economics | - |
dc.title | Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities | - |
dc.type | Book | en_US |
dc.identifier.email | Wong, HW: hwwongc@hku.hk | - |
dc.identifier.hkuros | 700001383 | - |
dc.identifier.spage | 1 | - |
dc.identifier.epage | 240 | - |
dc.publisher.place | United States | - |
dc.customcontrol.immutable | yiu 140304 | - |