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Article: Anthropological Study of the Failure of Localization of Japanese Overseas Corporations
Title | Anthropological Study of the Failure of Localization of Japanese Overseas Corporations 日本跨國企業經營本地化失敗原因之人類學探究: 香港八佰伴個案研究 |
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Authors | |
Keywords | 日本跨國企業 企業經營本地化 種族意識 種族身分認同 八佰伴 |
Issue Date | 2007 |
Publisher | Beijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/ |
Citation | Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, v. 5, p. 82-89 How to Cite? 日語學習與硏究, 2007, v. 5, p. 82-89 How to Cite? |
Abstract | 日本跨國企業進軍海外市場日子不短,其對當地社會的影響頗大.因此日本跨國企業尤其是其經營的本地化問題,一直以來是中外學者們非常關注的課題.本文以八佰伴集團為個案研究,采用人類學的田野調查及參與觀察法,企圖探討日本跨國企業經營本地化失敗的根源.本文指出:種族意識及種族身份認同,是導致日本跨國企業經營本地化失敗的一個重要原因. |
Persistent Identifier | http://hdl.handle.net/10722/198437 |
ISSN |
DC Field | Value | Language |
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dc.contributor.author | Wong, HW | - |
dc.date.accessioned | 2014-07-04T03:37:37Z | - |
dc.date.available | 2014-07-04T03:37:37Z | - |
dc.date.issued | 2007 | - |
dc.identifier.citation | Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research), 2007, v. 5, p. 82-89 | - |
dc.identifier.citation | 日語學習與硏究, 2007, v. 5, p. 82-89 | - |
dc.identifier.issn | 1002-4395 | - |
dc.identifier.uri | http://hdl.handle.net/10722/198437 | - |
dc.description.abstract | 日本跨國企業進軍海外市場日子不短,其對當地社會的影響頗大.因此日本跨國企業尤其是其經營的本地化問題,一直以來是中外學者們非常關注的課題.本文以八佰伴集團為個案研究,采用人類學的田野調查及參與觀察法,企圖探討日本跨國企業經營本地化失敗的根源.本文指出:種族意識及種族身份認同,是導致日本跨國企業經營本地化失敗的一個重要原因. | - |
dc.language | chi | - |
dc.publisher | Beijing Dui Wai Mao Yi Xue Yuan (北京對外貿易學院). The Journal's web site is located at http://ryxxyyj.periodicals.net.cn/ | - |
dc.relation.ispartof | Nihongo No Gakushu To Kenkyu (Journal of Japanese Language Study and Research) | - |
dc.relation.ispartof | 日語學習與硏究 | - |
dc.subject | 日本跨國企業 | - |
dc.subject | 企業經營本地化 | - |
dc.subject | 種族意識 | - |
dc.subject | 種族身分認同 | - |
dc.subject | 八佰伴 | - |
dc.title | Anthropological Study of the Failure of Localization of Japanese Overseas Corporations | en_US |
dc.title | 日本跨國企業經營本地化失敗原因之人類學探究: 香港八佰伴個案研究 | - |
dc.type | Article | en_US |
dc.identifier.email | Wong, HW: hwwongc@hkucc.hku.hk | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.3969/j.issn.1002-4395.2007.05.015 | - |
dc.identifier.hkuros | 148847 | - |
dc.identifier.volume | 5 | - |
dc.publisher.place | Beijing (北京) | - |
dc.identifier.issnl | 1002-4395 | - |