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Article: Role Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China

TitleRole Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China
Authors
Chan, THLEUNG, FFTan, PTse, DKC
KeywordsBrand awareness
Brand desire
Consumer product brands in China
Conventional advertising
Internet advertising
Issue Date2015
Citation
International Journal of Electronic Commerce Studies, 2015, v. 6, p. 87-98 How to Cite?
DOI: http://dx.doi.org/10.7903/ijecs.1397
Persistent Identifierhttp://hdl.handle.net/10722/261911

 

DC FieldValueLanguage
dc.contributor.authorChan, TH-
dc.contributor.authorLEUNG, FF-
dc.contributor.authorTan, P-
dc.contributor.authorTse, DKC-
dc.date.accessioned2018-09-28T04:50:12Z-
dc.date.available2018-09-28T04:50:12Z-
dc.date.issued2015-
dc.identifier.citationInternational Journal of Electronic Commerce Studies, 2015, v. 6, p. 87-98-
dc.identifier.urihttp://hdl.handle.net/10722/261911-
dc.languageeng-
dc.relation.ispartofInternational Journal of Electronic Commerce Studies-
dc.subjectBrand awareness-
dc.subjectBrand desire-
dc.subjectConsumer product brands in China-
dc.subjectConventional advertising-
dc.subjectInternet advertising-
dc.titleRole Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China-
dc.typeArticle-
dc.identifier.emailTse, DKC: davidtse@business.hku.hk-
dc.identifier.authorityTse, DKC=rp01100-
dc.identifier.doi10.7903/ijecs.1397-
dc.identifier.scopuseid_2-s2.0-84930730034-
dc.identifier.hkuros292960-
dc.identifier.volume6-
dc.identifier.spage87-
dc.identifier.epage98-

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