Teaching Business Ethics and Corporate Social Responsibiity Through Student-Centered Scenario Design Coupled With Augmented Reality

Abstract

Student-generated materials offer high engagement, connectedness, and satisfaction in learning. In this project, the students merged the concepts and cases learned in class with the experiences of business professionals to create scenarios that can convey the concepts of Business Ethics (BE) and Corporate Social Responsibility (CSR) to secondary school students. Because these abstract concepts are difficult to teach effectively, the torch of learning is passed via the student-designed content, which is coupled with augmented reality and mobile technology. With this approach, undergraduate students will gain more ownership in the learning process and the secondary school students will acquire BE and CSR concepts interactively. As a result, learning efficacy is enhanced by the active engagement of students outside the classroom, as validated by the triangulation of qualitative feedback, quantitative analysis, and clickstream data.