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Article: Multimedia-Based Interactive Advising Technology For Online Consumer Decision Support

TitleMultimedia-Based Interactive Advising Technology For Online Consumer Decision Support
Authors
Jiang, ZhenhuiWang, WeiquanBenbasat, Izak
Issue Date2005
Citation
Communications of the ACM, 2005, v. 48, n. 9, p. 93-98 How to Cite?
DOI: http://dx.doi.org/10.1145/1081992.1081995
AbstractMultimedia-based interactive advising technology for online consumer decision support is discussed. The continuous visual stimuli and associated sound effects provide various product presentations and engage online customers in examining products. Multimedia-based Product Annotation (MPA) is a product presentation in which customers can retrieve embedded product information in a multimedia context. MPA provides explanations related to the features or functions associated with certain parts of a product while consumers look at an illustration of the product. It is already used in some Web sites, where MPA is used to present digital cameras.
Persistent Identifierhttp://hdl.handle.net/10722/270308
ISSN
0001-0782
2023 Impact Factor: 11.1
2023 SCImago Journal Rankings: 2.957
ISI Accession Number ID
WOS:000231464300021

 

DC FieldValueLanguage
dc.contributor.authorJiang, Zhenhui-
dc.contributor.authorWang, Weiquan-
dc.contributor.authorBenbasat, Izak-
dc.date.accessioned2019-05-27T03:57:14Z-
dc.date.available2019-05-27T03:57:14Z-
dc.date.issued2005-
dc.identifier.citationCommunications of the ACM, 2005, v. 48, n. 9, p. 93-98-
dc.identifier.issn0001-0782-
dc.identifier.urihttp://hdl.handle.net/10722/270308-
dc.description.abstractMultimedia-based interactive advising technology for online consumer decision support is discussed. The continuous visual stimuli and associated sound effects provide various product presentations and engage online customers in examining products. Multimedia-based Product Annotation (MPA) is a product presentation in which customers can retrieve embedded product information in a multimedia context. MPA provides explanations related to the features or functions associated with certain parts of a product while consumers look at an illustration of the product. It is already used in some Web sites, where MPA is used to present digital cameras.-
dc.languageeng-
dc.relation.ispartofCommunications of the ACM-
dc.titleMultimedia-Based Interactive Advising Technology For Online Consumer Decision Support-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1145/1081992.1081995-
dc.identifier.scopuseid_2-s2.0-25444532071-
dc.identifier.volume48-
dc.identifier.issue9-
dc.identifier.spage93-
dc.identifier.epage98-
dc.identifier.isiWOS:000231464300021-
dc.identifier.issnl0001-0782-

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