File Download
There are no files associated with this item.
Links for fulltext
(May Require Subscription)
- Publisher Website: 10.1016/j.jbusvent.2014.07.010
- Scopus: eid_2-s2.0-84925325638
- WOS: WOS:000353002700007
- Find via
Supplementary
- Citations:
- Appears in Collections:
Article: Up to standard? Market positioning and performance of Hong Kong films, 1975-1997
Title | Up to standard? Market positioning and performance of Hong Kong films, 1975-1997 |
---|---|
Authors | |
Keywords | Market uncertainty Category spanning Market positioning Hong Kong films |
Issue Date | 2015 |
Citation | Journal of Business Venturing, 2015, v. 30, n. 3, p. 452-466 How to Cite? |
Abstract | © 2014 Elsevier Inc. The trade-off between conformity and differentiation that market entrants face has recently been enriched by a new sociological insight: differentiation is rewarded only within the confines of taken-for-granted market categories. Entrepreneurs, however, routinely engage in combining existing market categories. The present paper attempts to reconcile these seemingly different views by focusing on the role of market uncertainty. In particular, we predict that the propensity of entrants to blend multiple categories increases with market uncertainty. Upon considering the endogenous influence of uncertainty on market positioning, the positive returns obtained by entrants from combining multiple categories become apparent. Because differentiation inspires the positioning of entrants in the face of market uncertainty, the frequent adoption of the same combination by competitors dampens the performance returns derived from it. Our hypotheses find support from the analysis of a large sample of Hong Kong films during 1975-1997. |
Persistent Identifier | http://hdl.handle.net/10722/273526 |
ISSN | 2023 Impact Factor: 7.7 2023 SCImago Journal Rankings: 4.813 |
ISI Accession Number ID |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Tang, Yi | - |
dc.contributor.author | Wezel, Filippo Carlo | - |
dc.date.accessioned | 2019-08-12T09:55:50Z | - |
dc.date.available | 2019-08-12T09:55:50Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Journal of Business Venturing, 2015, v. 30, n. 3, p. 452-466 | - |
dc.identifier.issn | 0883-9026 | - |
dc.identifier.uri | http://hdl.handle.net/10722/273526 | - |
dc.description.abstract | © 2014 Elsevier Inc. The trade-off between conformity and differentiation that market entrants face has recently been enriched by a new sociological insight: differentiation is rewarded only within the confines of taken-for-granted market categories. Entrepreneurs, however, routinely engage in combining existing market categories. The present paper attempts to reconcile these seemingly different views by focusing on the role of market uncertainty. In particular, we predict that the propensity of entrants to blend multiple categories increases with market uncertainty. Upon considering the endogenous influence of uncertainty on market positioning, the positive returns obtained by entrants from combining multiple categories become apparent. Because differentiation inspires the positioning of entrants in the face of market uncertainty, the frequent adoption of the same combination by competitors dampens the performance returns derived from it. Our hypotheses find support from the analysis of a large sample of Hong Kong films during 1975-1997. | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of Business Venturing | - |
dc.subject | Market uncertainty | - |
dc.subject | Category spanning | - |
dc.subject | Market positioning | - |
dc.subject | Hong Kong films | - |
dc.title | Up to standard? Market positioning and performance of Hong Kong films, 1975-1997 | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.1016/j.jbusvent.2014.07.010 | - |
dc.identifier.scopus | eid_2-s2.0-84925325638 | - |
dc.identifier.volume | 30 | - |
dc.identifier.issue | 3 | - |
dc.identifier.spage | 452 | - |
dc.identifier.epage | 466 | - |
dc.identifier.isi | WOS:000353002700007 | - |
dc.identifier.issnl | 0883-9026 | - |