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Conference Paper: Critical Analysis on the Merchandising Rights of Fictional Characters: Chinese and American Perspectives
| Title | Critical Analysis on the Merchandising Rights of Fictional Characters: Chinese and American Perspectives |
|---|---|
| Authors | |
| Issue Date | 2019 |
| Citation | The PhD Forum on Technology and Intellectual Property Law (2019), Beijing, China, 22-23 June 2019 How to Cite? |
| Abstract | This paper seeks to answer one of the most fundamental but controversy issues in the legal landscape surrounding video games(VGs): what is the legal attribute of VGs and how to provide a more effective copyright protection model for this kind of products? It begins by providing a brief literature review regarding this issue, and then proceeds to discuss the pros and cons of different copyright protection models of VGs in the global scale: computer program model, audiovisual work model, distributive protection model, and multimedia work model. After critical and comparative analysis, it concludes with the essentiality to distinguish a VG from computer program and audiovisual work, and suggests to add VG as a new type of copyrightable work as well as proposes to protect it with a hybrid model of protecting audiovisual work and computer program. |
| Description | Third Prize for Academic Paper Oganized by Peking University |
| Persistent Identifier | http://hdl.handle.net/10722/279404 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | DENG, Z | - |
| dc.date.accessioned | 2019-11-01T07:16:42Z | - |
| dc.date.available | 2019-11-01T07:16:42Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.citation | The PhD Forum on Technology and Intellectual Property Law (2019), Beijing, China, 22-23 June 2019 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/279404 | - |
| dc.description | Third Prize for Academic Paper | - |
| dc.description | Oganized by Peking University | - |
| dc.description.abstract | This paper seeks to answer one of the most fundamental but controversy issues in the legal landscape surrounding video games(VGs): what is the legal attribute of VGs and how to provide a more effective copyright protection model for this kind of products? It begins by providing a brief literature review regarding this issue, and then proceeds to discuss the pros and cons of different copyright protection models of VGs in the global scale: computer program model, audiovisual work model, distributive protection model, and multimedia work model. After critical and comparative analysis, it concludes with the essentiality to distinguish a VG from computer program and audiovisual work, and suggests to add VG as a new type of copyrightable work as well as proposes to protect it with a hybrid model of protecting audiovisual work and computer program. | - |
| dc.language | eng | - |
| dc.relation.ispartof | PhD Forum on Technology & Intellectual Property Law | - |
| dc.title | Critical Analysis on the Merchandising Rights of Fictional Characters: Chinese and American Perspectives | - |
| dc.type | Conference_Paper | - |
| dc.identifier.hkuros | 308463 | - |