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Conference Paper: Does advertising catalyse information seeking online? A time series analysis of the impact of advertising volume on Google search volume

TitleDoes advertising catalyse information seeking online? A time series analysis of the impact of advertising volume on Google search volume
Authors
Shen, FXia, C
Issue Date2019
Citation
The 11th American Academy of Advertising Global Conference, Beijing, China, 12-15 July 2019 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/287850

 

DC FieldValueLanguage
dc.contributor.authorShen, F-
dc.contributor.authorXia, C-
dc.date.accessioned2020-10-05T12:04:10Z-
dc.date.available2020-10-05T12:04:10Z-
dc.date.issued2019-
dc.identifier.citationThe 11th American Academy of Advertising Global Conference, Beijing, China, 12-15 July 2019-
dc.identifier.urihttp://hdl.handle.net/10722/287850-
dc.languageeng-
dc.relation.ispartofThe 11th Global Conference of American Academy of Advertising-
dc.titleDoes advertising catalyse information seeking online? A time series analysis of the impact of advertising volume on Google search volume-
dc.typeConference_Paper-
dc.identifier.emailXia, C: lexhcl@hku.hk-
dc.identifier.hkuros315725-

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