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TitleX
Authors
Keywordsglobalese
letter ‘x’
multimodality
orthography
semiotic landscape
Issue Date2019
PublisherJohn Benjamins Publishing Co. The Journal's web site is located at http://www.benjamins.com/catalog/ll
Citation
Linguistic Landscape, 2019, v. 5 n. 2, p. 115-141 How to Cite?
AbstractThe grapheme and symbol x has been documented as relatively indeterminate and polysemic (e.g. Gale, 2015). Yet, various typographic, orthographic and other design choices make it particularly salient in the contemporary semiotic landscape. The paper starts by outlining briefly the history of the changing uses and associations of x in different areas of social life. This is followed by discussion of the typographic and orthographic salience of x, emphasizing its unique, unsettling, and ‘foreignizing’ effect on displayed language. The paper concludes by linking the salience of x with a global verbal-visual register that I have called ‘globalese’ (Jaworski, 2015a), and by briefly pointing to its origins in the typographic experiments of avant-garde art.
Persistent Identifierhttp://hdl.handle.net/10722/289524
ISSN
2023 Impact Factor: 2.1
2023 SCImago Journal Rankings: 0.587
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorJaworski, A-
dc.date.accessioned2020-10-22T08:13:51Z-
dc.date.available2020-10-22T08:13:51Z-
dc.date.issued2019-
dc.identifier.citationLinguistic Landscape, 2019, v. 5 n. 2, p. 115-141-
dc.identifier.issn2214-9953-
dc.identifier.urihttp://hdl.handle.net/10722/289524-
dc.description.abstractThe grapheme and symbol x has been documented as relatively indeterminate and polysemic (e.g. Gale, 2015). Yet, various typographic, orthographic and other design choices make it particularly salient in the contemporary semiotic landscape. The paper starts by outlining briefly the history of the changing uses and associations of x in different areas of social life. This is followed by discussion of the typographic and orthographic salience of x, emphasizing its unique, unsettling, and ‘foreignizing’ effect on displayed language. The paper concludes by linking the salience of x with a global verbal-visual register that I have called ‘globalese’ (Jaworski, 2015a), and by briefly pointing to its origins in the typographic experiments of avant-garde art.-
dc.languageeng-
dc.publisherJohn Benjamins Publishing Co. The Journal's web site is located at http://www.benjamins.com/catalog/ll-
dc.relation.ispartofLinguistic Landscape-
dc.rightsLinguistic Landscape. Copyright © John Benjamins Publishing Co.-
dc.rightsReaders of post-print must contact John Benjamins Publishing for further reprinting or re-use-
dc.subjectglobalese-
dc.subjectletter ‘x’-
dc.subjectmultimodality-
dc.subjectorthography-
dc.subjectsemiotic landscape-
dc.titleX-
dc.typeArticle-
dc.identifier.emailJaworski, A: jaworski@hku.hk-
dc.identifier.authorityJaworski, A=rp01597-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1075/ll.18029.jaw-
dc.identifier.hkuros316293-
dc.identifier.volume5-
dc.identifier.issue2-
dc.identifier.spage115-
dc.identifier.epage141-
dc.identifier.isiWOS:000888533800002-
dc.publisher.placeNetherlands-
dc.identifier.issnl2214-9953-

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