File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: E-platform Use and Exporting in the Context of Alibaba: A Signaling Theory Perspective

TitleE-platform Use and Exporting in the Context of Alibaba: A Signaling Theory Perspective
Authors
KeywordsB2B E-platform
Alibaba
signaling theory
institutional environments
export growth strategy
Issue Date2021
PublisherPalgrave Macmillan Ltd. The Journal's web site is located at https://www.palgrave.com/gp/journal/41267
Citation
Journal of International Business Studies, 2021, Epub 2021-01-19 How to Cite?
AbstractDespite the prominent role played by B2B electronic platforms (E-platforms) in assisting exporters, extant research pays scant attention to how, and under what conditions, exporters can deploy B2B E-platforms to enhance their sales performance. Drawing on signaling theory, we examine how the deployment of E-platforms affects export sales performance via foreign buyer contact. We also explore the moderating roles of institutional environment and export growth strategy. We test our model with a dataset composed of a survey and archival data on Chinese exporters that subscribe to Alibaba.com. The findings indicate that E-platform use positively affects foreign buyer contact and, in turn, export sales performance. This positive effect is even more substantial when exporters originate from regions with less-developed market intermediaries or when the institutional distance between the home and host countries is greater. In contrast, this effect becomes weaker when the level of export market diversification or product diversification is higher.
Descriptionlink_to_subscribed_fulltext
Persistent Identifierhttp://hdl.handle.net/10722/295757
ISSN
2023 Impact Factor: 8.6
2023 SCImago Journal Rankings: 4.600
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorJean, RJB-
dc.contributor.authorKim, D-
dc.contributor.authorZhou, KZ-
dc.contributor.authorCavusgil, ST-
dc.date.accessioned2021-02-08T08:13:35Z-
dc.date.available2021-02-08T08:13:35Z-
dc.date.issued2021-
dc.identifier.citationJournal of International Business Studies, 2021, Epub 2021-01-19-
dc.identifier.issn0047-2506-
dc.identifier.urihttp://hdl.handle.net/10722/295757-
dc.descriptionlink_to_subscribed_fulltext-
dc.description.abstractDespite the prominent role played by B2B electronic platforms (E-platforms) in assisting exporters, extant research pays scant attention to how, and under what conditions, exporters can deploy B2B E-platforms to enhance their sales performance. Drawing on signaling theory, we examine how the deployment of E-platforms affects export sales performance via foreign buyer contact. We also explore the moderating roles of institutional environment and export growth strategy. We test our model with a dataset composed of a survey and archival data on Chinese exporters that subscribe to Alibaba.com. The findings indicate that E-platform use positively affects foreign buyer contact and, in turn, export sales performance. This positive effect is even more substantial when exporters originate from regions with less-developed market intermediaries or when the institutional distance between the home and host countries is greater. In contrast, this effect becomes weaker when the level of export market diversification or product diversification is higher.-
dc.languageeng-
dc.publisherPalgrave Macmillan Ltd. The Journal's web site is located at https://www.palgrave.com/gp/journal/41267-
dc.relation.ispartofJournal of International Business Studies-
dc.rightsJournal of International Business Studies. Copyright © Palgrave Macmillan Ltd.-
dc.rightsThis is a post-peer-review, pre-copyedit version of an article published in [insert journal title XXX here]. The definitive publisher-authenticated version [insert complete citation information here, including DOI] is available online at: [insert URL here]-
dc.subjectB2B E-platform-
dc.subjectAlibaba-
dc.subjectsignaling theory-
dc.subjectinstitutional environments-
dc.subjectexport growth strategy-
dc.titleE-platform Use and Exporting in the Context of Alibaba: A Signaling Theory Perspective-
dc.typeArticle-
dc.identifier.emailZhou, KZ: kevinzhou@business.hku.hk-
dc.identifier.authorityZhou, KZ=rp01127-
dc.identifier.doi10.1057/s41267-020-00396-w-
dc.identifier.scopuseid_2-s2.0-85100118476-
dc.identifier.hkuros321195-
dc.identifier.volumeEpub 2021-01-19-
dc.identifier.isiWOS:000608944300001-
dc.publisher.placeUnited Kingdom-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats