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postgraduate thesis: Developing a market measure of brand equity for consumer electronics in China
| Title | Developing a market measure of brand equity for consumer electronics in China |
|---|---|
| Authors | |
| Issue Date | 2003 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Yeung, K. [楊敬華]. (2003). Developing a market measure of brand equity for consumer electronics in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b2974775 |
| Degree | Doctor of Philosophy |
| Subject | Brand choice - China. Household electronics - Marketing - China. Market surveys - China. |
| Dept/Program | Business |
| Persistent Identifier | http://hdl.handle.net/10722/30344 |
| HKU Library Item ID | b2974775 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yeung, King-wah. | - |
| dc.contributor.author | 楊敬華. | - |
| dc.date.issued | 2003 | - |
| dc.identifier.citation | Yeung, K. [楊敬華]. (2003). Developing a market measure of brand equity for consumer electronics in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b2974775 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/30344 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B29747752 | - |
| dc.subject.lcsh | Brand choice - China. | - |
| dc.subject.lcsh | Household electronics - Marketing - China. | - |
| dc.subject.lcsh | Market surveys - China. | - |
| dc.title | Developing a market measure of brand equity for consumer electronics in China | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b2974775 | - |
| dc.description.thesisname | Doctor of Philosophy | - |
| dc.description.thesislevel | Doctoral | - |
| dc.description.thesisdiscipline | Business | - |
| dc.description.nature | published_or_final_version | - |
| dc.description.nature | abstract | - |
| dc.description.nature | toc | - |
| dc.identifier.doi | 10.5353/th_b2974775 | - |
| dc.date.hkucongregation | 2003 | - |
| dc.identifier.mmsid | 991009497519703414 | - |