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Article: Typology and Impact of YouTube Videos Posted in Response to a Student Suicide Crisis: Social Media Metrics and Content Analyses

TitleTypology and Impact of YouTube Videos Posted in Response to a Student Suicide Crisis: Social Media Metrics and Content Analyses
Authors
Keywordssuicide
suicide prevention
social media
infodemiology
internet
Issue Date2021
PublisherJMIR Publications. The Journal's web site is located at http://mental.jmir.org/
Citation
JMIR Mental Health, 2021, v. 8 n. 6, p. article no. e15551 How to Cite?
AbstractBackground: Videos relating to suicide are available on YouTube, but their characteristics and impacts have seldom been examined. Objective: This study aimed to examine YouTube videos posted in response to a sudden spate of student suicides in Hong Kong during the 2015-2016 school year and evaluate the impacts of those videos. Methods: Keyword search was performed on YouTube, and relevant videos were identified. Video typology was examined through content analysis, specifically grouping the videos by who uploaded the videos, what presentation formats were used in the videos, whether the videos were originally created by the uploaders, and whether the videos disclosed the uploaders’ personal experiences with suicide. Impacts of the videos were assessed in terms of reach (measured by view count), engagement (measured by comment count), and insights (measured as to what extent the comments to each video could reveal personal suicide risk and attitude toward help-seeking). Statistical analysis was conducted to compare the impacts of different types of videos. The 7 most impactful videos that were originally created by the YouTubers were selected for further analysis. They were compared with 7 videos uploaded by the same YouTubers right before the student suicide videos and 7 right after the student suicide videos. The comparison focused on their impacts and the network structure of the comments to those videos. Results: A total of 162 relevant YouTube videos were identified. They were uploaded by 7 types of stakeholders, and the most common format was one person talking to the camera. A total of 87.0% (141/162) of the videos were originally created by the uploaders and only 8.0% (13/162) of the videos disclosed uploader personal experiences with suicide. The uploader profiles being popular or top YouTubers and the video containing disclosure of the uploader’s personal experiences were found to be significantly correlated with greater impacts (P<.001). Focusing on the 7 most impactful original videos, it is found that those videos generated more engagement, especially more interactions between the viewers, and more insights than regular videos uploaded by the same YouTubers. Conclusions: When responding to a youth suicide crisis, videos made by key opinion leaders on YouTube sharing their own experiences of overcoming suicide risks could generate significant positive impacts. These types of videos offer a precious opportunity to craft online campaigns and activities to raise suicide prevention awareness and engage vulnerable youth.
Persistent Identifierhttp://hdl.handle.net/10722/306546
ISSN
2023 Impact Factor: 4.8
2023 SCImago Journal Rankings: 1.630
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorCheng, Q-
dc.contributor.authorLui, C-
dc.contributor.authorIp, FWL-
dc.contributor.authorYip, PSF-
dc.date.accessioned2021-10-22T07:36:10Z-
dc.date.available2021-10-22T07:36:10Z-
dc.date.issued2021-
dc.identifier.citationJMIR Mental Health, 2021, v. 8 n. 6, p. article no. e15551-
dc.identifier.issn2368-7959-
dc.identifier.urihttp://hdl.handle.net/10722/306546-
dc.description.abstractBackground: Videos relating to suicide are available on YouTube, but their characteristics and impacts have seldom been examined. Objective: This study aimed to examine YouTube videos posted in response to a sudden spate of student suicides in Hong Kong during the 2015-2016 school year and evaluate the impacts of those videos. Methods: Keyword search was performed on YouTube, and relevant videos were identified. Video typology was examined through content analysis, specifically grouping the videos by who uploaded the videos, what presentation formats were used in the videos, whether the videos were originally created by the uploaders, and whether the videos disclosed the uploaders’ personal experiences with suicide. Impacts of the videos were assessed in terms of reach (measured by view count), engagement (measured by comment count), and insights (measured as to what extent the comments to each video could reveal personal suicide risk and attitude toward help-seeking). Statistical analysis was conducted to compare the impacts of different types of videos. The 7 most impactful videos that were originally created by the YouTubers were selected for further analysis. They were compared with 7 videos uploaded by the same YouTubers right before the student suicide videos and 7 right after the student suicide videos. The comparison focused on their impacts and the network structure of the comments to those videos. Results: A total of 162 relevant YouTube videos were identified. They were uploaded by 7 types of stakeholders, and the most common format was one person talking to the camera. A total of 87.0% (141/162) of the videos were originally created by the uploaders and only 8.0% (13/162) of the videos disclosed uploader personal experiences with suicide. The uploader profiles being popular or top YouTubers and the video containing disclosure of the uploader’s personal experiences were found to be significantly correlated with greater impacts (P<.001). Focusing on the 7 most impactful original videos, it is found that those videos generated more engagement, especially more interactions between the viewers, and more insights than regular videos uploaded by the same YouTubers. Conclusions: When responding to a youth suicide crisis, videos made by key opinion leaders on YouTube sharing their own experiences of overcoming suicide risks could generate significant positive impacts. These types of videos offer a precious opportunity to craft online campaigns and activities to raise suicide prevention awareness and engage vulnerable youth.-
dc.languageeng-
dc.publisherJMIR Publications. The Journal's web site is located at http://mental.jmir.org/-
dc.relation.ispartofJMIR Mental Health-
dc.rightsJMIR Mental Health. Copyright © JMIR Publications.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.subjectsuicide-
dc.subjectsuicide prevention-
dc.subjectsocial media-
dc.subjectinfodemiology-
dc.subjectinternet-
dc.titleTypology and Impact of YouTube Videos Posted in Response to a Student Suicide Crisis: Social Media Metrics and Content Analyses-
dc.typeArticle-
dc.identifier.emailYip, PSF: sfpyip@hku.hk-
dc.identifier.authorityYip, PSF=rp00596-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.2196/15551-
dc.identifier.scopuseid_2-s2.0-85108528025-
dc.identifier.hkuros328596-
dc.identifier.volume8-
dc.identifier.issue6-
dc.identifier.spagearticle no. e15551-
dc.identifier.epagearticle no. e15551-
dc.identifier.isiWOS:000663376500001-
dc.publisher.placeCanada-

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