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Article: Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference

TitleStars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
Authors
Jia, HMWan, WEZHENG, W
Issue Date2022
Citation
Journal of Consumer Research, 2022, Forthcoming How to Cite?
DOI: http://dx.doi.org/10.1093/jcr/ucac043
Persistent Identifierhttp://hdl.handle.net/10722/317713
ISI Accession Number ID
WOS:000880857500001

 

DC FieldValueLanguage
dc.contributor.authorJia, HM-
dc.contributor.authorWan, WE-
dc.contributor.authorZHENG, W-
dc.date.accessioned2022-10-07T10:25:34Z-
dc.date.available2022-10-07T10:25:34Z-
dc.date.issued2022-
dc.identifier.citationJournal of Consumer Research, 2022, Forthcoming-
dc.identifier.urihttp://hdl.handle.net/10722/317713-
dc.languageeng-
dc.relation.ispartofJournal of Consumer Research-
dc.titleStars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference-
dc.typeArticle-
dc.identifier.emailJia, HM: mhjia@hku.hk-
dc.identifier.emailWan, WE: ewwan@hku.hk-
dc.identifier.authorityJia, HM=rp02165-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.doi10.1093/jcr/ucac043-
dc.identifier.hkuros337665-
dc.identifier.volumeForthcoming-
dc.identifier.isiWOS:000880857500001-

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