File Download
There are no files associated with this item.
Links for fulltext
(May Require Subscription)
- Publisher Website: 10.1002/jcpy.1371
- Scopus: eid_2-s2.0-85165498777
- WOS: WOS:001034676200001
- Find via
Supplementary
- Citations:
- Appears in Collections:
Article: Consumers prefer natural medicines more when treating psychological than physical conditions
Title | Consumers prefer natural medicines more when treating psychological than physical conditions |
---|---|
Authors | |
Keywords | authenticity health decision-making identity mental health natural preference true self |
Issue Date | 24-Jun-2023 |
Publisher | Wiley |
Citation | Journal of Consumer Psychology, 2023, v. Forthcoming How to Cite? |
Abstract | Consumers generally prefer natural to synthetic drugs, a phenomenon known as the “natural preference.” Through six experiments and one archival study, the current research shows that while consumers have a general preference for natural drugs over synthetic drugs, this preference is stronger when the goal is to treat psychological rather than physical conditions. Process evidence indicates an important mechanism that explains the amplified natural preference for treating psychological conditions: Consumers are more concerned about their true selves being altered when treating psychological conditions, and they perceive natural drugs to be less likely than synthetic drugs to affect their true selves. The current research provides novel insights into the natural preference. It also offers policy and managerial implications for marketing natural remedies and pharmacological treatments for mental health conditions. |
Persistent Identifier | http://hdl.handle.net/10722/331006 |
ISSN | 2023 Impact Factor: 4.0 2023 SCImago Journal Rankings: 3.531 |
ISI Accession Number ID |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Li, Tianyi | - |
dc.contributor.author | Gal, David | - |
dc.date.accessioned | 2023-09-21T06:51:55Z | - |
dc.date.available | 2023-09-21T06:51:55Z | - |
dc.date.issued | 2023-06-24 | - |
dc.identifier.citation | Journal of Consumer Psychology, 2023, v. Forthcoming | - |
dc.identifier.issn | 1057-7408 | - |
dc.identifier.uri | http://hdl.handle.net/10722/331006 | - |
dc.description.abstract | <p>Consumers generally prefer natural to synthetic drugs, a phenomenon known as the “natural preference.” Through six experiments and one archival study, the current research shows that while consumers have a general preference for natural drugs over synthetic drugs, this preference is stronger when the goal is to treat psychological rather than physical conditions. Process evidence indicates an important mechanism that explains the amplified natural preference for treating psychological conditions: Consumers are more concerned about their true selves being altered when treating psychological conditions, and they perceive natural drugs to be less likely than synthetic drugs to affect their true selves. The current research provides novel insights into the natural preference. It also offers policy and managerial implications for marketing natural remedies and pharmacological treatments for mental health conditions.<br></p> | - |
dc.language | eng | - |
dc.publisher | Wiley | - |
dc.relation.ispartof | Journal of Consumer Psychology | - |
dc.subject | authenticity | - |
dc.subject | health decision-making | - |
dc.subject | identity | - |
dc.subject | mental health | - |
dc.subject | natural preference | - |
dc.subject | true self | - |
dc.title | Consumers prefer natural medicines more when treating psychological than physical conditions | - |
dc.type | Article | - |
dc.identifier.doi | 10.1002/jcpy.1371 | - |
dc.identifier.scopus | eid_2-s2.0-85165498777 | - |
dc.identifier.volume | Forthcoming | - |
dc.identifier.eissn | 1532-7663 | - |
dc.identifier.isi | WOS:001034676200001 | - |
dc.identifier.issnl | 1057-7408 | - |