Core competitiveness indicators: A study of real estate developers in China

Abstract

Purpose: The objective of this paper is to find an effective approach for enabling real estate firms to understand their competitiveness and identify the core competitiveness indicators (CCIs) that influence the development of developers with particular reference to the Chinese real estate business environment. Design/methodology/approach: A combined method including Monte Carlo simulation (MCS) and the fuzzy set method was used to identify CCIs. Research data used for analysis were collected from a questionnaire survey in the Chinese real estate industry. Findings: Analysis results suggest core indicators for assessing real estate developers' competitiveness include: good corporate brand awareness and sufficient resources for expansion, have access to a diverse range of capital, appropriate annual land reserve, excellent entrepreneurship, proper risk assessment and response capacity, and green development strategy. Practical implications: The examination of the CCIs furnishes real estate firms with core indicators to assess their competitiveness, thus adopt appropriate strategies to enhance their competitiveness in the real estate market. The findings offer new insights and references for studying similar topics in other industries and countries. Originality/value: The paper chooses an effective approach to identify the competitiveness indicators for real estate firms by using a combined method including MCS and the fuzzy set method. © Emerald Group Publishing Limited.